spacer black

 

Graphic Design Information

Stock Photography

Vector vs Bitmap - what kind of graphics are you supplying?

Color Matching - Spot colors

Copywriter Sources

Stock Photography

It may become necessary to use stock photography in your publication. The following are links for stock photography sites.

If you have any questions about stock photography please contact us.

Photosearch

Vector...Bitmap what's the difference?

Photo Editors are Raster Based
A raster image is made of thousands of little dots, or pixels.
Creating or editing an image with dots allows you to provide for rich detail in an image. Because every dot can be a different color, you can allow for any kind of color change.
Raster images are wonderful for rendering rich, full-color images, like photographs. Raster-based programs do have some drawbacks, though:

  • Raster images are large files. There is usually a lot of data with these files. They may slow your computer down, but they take up a lot of space.
  • Raster's do not resize well. When you resize a raster image, the pixels just get larger, making the image appear distorted and chunky/grainy.

Photo editors, like Adobe PhotoShop, use raster-based images to allow for precise editing and total freedom in image appearance.

Illustration Programs are Vector Based
Vector-based programs approach image creation in an entirely different manner. A vector-based program does not render images on a pixel-by-pixel basis.
In a raster-based image creation program, a square would be made of thousands of pixel dots.
In a vector-based program, the same square would be made of only four dots, one on each corner. These “vector points,” basically allow your computer to play Connect the Dots. Each vector point has information in it telling your computer how to connect each point with straight or curved lines, and with what color to fill in the closed shape.
In the printed image, the vector points would be invisible.
Because the computer only has to keep four points in its memory, it is much easier for the computer to edit vector-based images.
If you resize a vector-based image, it loses little or no detail. The vector points spread out and the computer just redraws the image. You can easily color, or recolor, a vector-based image very easily using a drawing program. Vector images can also result in smoother lines because the lines are not hand drawn.
Vector images do have some drawbacks, however. They are generally filled with a solid color or a gradient but can’t display the lush color depth of a raster. They also work better with straight lines or sweeping curves.
Drawing programs, like Adobe Illustrator, Adobe Indesign and Quark Xpress primarily use a vector-based drawing mode to allow for scalable and clean lines.

Pantone® Matching System - PMS - Color Guide

The Pantone ® Matching System is the industry standard color matching system. The color formula guide provides an accurate method for selecting, specifying, broadcasting, and matching colors through any medium around the world. It is the ideal way to ensure true colors when you select your imprint.

This color chart below may vary slightly depending on monitors, but offers a rough way to narrow colors. If absolute true colors are necessary, a Color Formula Book is recommended. Did I mention, colors may vary from monitor to monitor and then to press!

Process Yellow

 

PMS 100

PMS 101

PMS 102

Pantone Yellow

PMS 103

PMS 104

PMS 105

PMS 106

PMS 107

PMS 108

PMS 109

PMS 110

PMS 111

PMS 112

PMS 113

PMS 114

PMS 115

PMS 116

PMS 117

PMS 118

PMS 119

PMS 120

PMS 121

PMS 122

PMS 123

PMS 124

PMS 125

PMS 1205

PMS 1215

PMS 1225

PMS 1235

PMS 1245

PMS 1255

PMS 1265

PMS 127

PMS 128

PMS 129

PMS 130

PMS 131

PMS 132

PMS 133

PMS 134

PMS 135

PMS 136

PMS 137

PMS 138

PMS 139

PMS 140

PMS 1345

PMS 1355

PMS 1365

PMS 1375

PMS 1385

PMS 1395

PMS 1405

PMS 141

PMS 142

PMS 143

PMS 144

PMS 145

PMS 146

PMS 147

PMS 148

PMS 149

PMS 150

PMS 151

PMS 152

PMS 153

PMS 154

PMS 1485

PMS 1495

PMS 1505

Orange 021

PMS 1525

PMS 1535

PMS 1545

PMS 155

PMS 156

PMS 157

PMS 158

PMS 159

PMS 160

PMS 161

PMS 1555

PMS 1565

PMS 1575

PMS 1585

PMS 1595

PMS 1605

PMS 1615

PMS 162

PMS 163

PMS 164

PMS 165

PMS 166

PMS 167

PMS 168

PMS 1625

PMS 1635

PMS 1645

PMS 1655

PMS 1665

PMS 1675

PMS 1685

PMS 169

PMS 170

PMS 171

PMS 172

PMS 173

PMS 174

PMS 175

PMS 176

PMS 177

PMS 178

Warm Red

PMS 179

PMS 180

PMS 181

PMS 1765

PMS 1775

PMS 1785

PMS 1788

PMS 1795

PMS 1805

PMS 1815

PMS 1767

PMS 1777

PMS 1787

Red 032

PMS 1797

PMS 1807

PMS 1817

PMS 182

PMS 183

PMS 184

PMS 185

PMS 186

PMS 187

PMS 188

PMS 189

PMS 190

PMS 191

PMS 192

PMS 193

PMS 194

PMS 195

PMS 1895

PMS 1905

PMS 1915

PMS 1925

PMS 1935

PMS 1945

PMS 1955

PMS 196

PMS 197

PMS 198

PMS 199

PMS 200

PMS 201

PMS 202

PMS 203

PMS 204

PMS 205

PMS 206

PMS 207

PMS 208

PMS 209

PMS 210

PMS 211

PMS 212

PMS 213

PMS 214

PMS 215

PMS 216

PMS 217

PMS 218

PMS 219

Rubine Red

PMS 220

PMS 221

PMS 222

PMS 223

PMS 224

PMS 225

PMS 226

PMS 227

PMS 228

PMS 229

PMS 230